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RenKyn & Co.

June 2024

Chariton Area Chamber/Main Street is proud to feature one of our local contributing businesses in the monthly Small Business Spotlight.

This month, we are featuring
RenKyn & Co. owned and operated by Jessica Wright. Find out why she decided to open up her store & the passion that has her pushing through everday!

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What is your job title and role?

Jessica Wright, Owner of RenKyn & Co. LLC. 

How long have you been in business in Chariton/Lucas County?

We will be celebrating one year at the end of June. 

Describe your business

We sell mostly children's clothes with a section of women's clothing, accessories and wax melts. We started out as just a brick and mortar but are currently expanding to online as well. 

Why do you do what you do?


I have always had a love for buying children's clothing, even before I had my own kids. I loved finding the picture-perfect outfits for my cousins for their photoshoots.

Was there a specific moment or realization where you made the decision to start your own business?

I've actually been a business owner for a long time, my first business is Wright Photography and the studio is now located right here in the boutique! When the children's store on our square closed and I had nowhere else local to send my photography clients for outfits I decided it was time to do something about it. It started off as just a Facebook group but quickly grew. After a push from friends and family and accidentally finding the perfect location this storefront happened. I walked in the doors and immediately saw a vision for the place. We went home that night and my husband said, do it and here we are! 


What inspires you to keep at it each day?

My girls. I want to create a business they can also be proud of. My grandma's memory also keeps me going because I knew she would have loved this place. 

Why did you choose Chariton for your business?

Chariton is my hometown, I grew up shopping locally with my grandma, and walking around the square shopping was one of our favorite things to do when she took time off from her business. 

What are your biggest challenges as a business owner?

Getting people through the doors has been a big challenge. A year in we still get people who wander in and tell us they didn't know we were here because we are not right on the square. 

What are your biggest rewards?

The times we are financially able to give back to our community events or people in need. 100% make all the hard days worth it. I dream of the day that we are in a place to be able to give back every single time we are asked. 


What will people get from your business that they won't get anywhere else?

I think small-town living has a certain charm that I try to incorporate into everything we do, including customer service. I try and build relationships with frequent shoppers and get to know them so I know who I'm shopping fo when I'm ordering for the store. 

Learn more about RenKyn & Co. at:


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